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Ad Trackers & Google

We at Five Star Services felt it was imperative that we notified all of our Members and potential Members about a recent change at Google which is having a serious impact on your marketing efforts.

Google's new spam detection is filtering a very high percentage of your ads to the spam folders of your potential customers. This is a much more serious problem then what it may appear. Google's mail client, GMail is the most popular email provider on the planet. At present they literally dominate email usage. In fact, our in-house testing has reveled that nearly 70% of our members use Gmail and the leads we acquire mirror these figures.

Individuals who use ad trackers are at the greatest risk. If you do use an ad tracker it is highly likely that Google will vet it out and send your advertisement to the spam folder of your potential customer. In fact, we polled many of our longtime customers and they also report that our ads go to their junk folder and in order to read them, they must take the extra step by indicating that our email to them is not spam. When you consider many people never read their spam folder or auto delete it in settings then you'll want to do something to correct that.

So, effective immediately, we are very strongly recommending that our members do NOT use ad trackers to cloak their sales URL's. While this may appear to be counter-productive, we feel it is necessary to ensure that your ads go where they are supposed to go; in your potential customer's inbox! We are not saying that you cannot use an ad tracker however, if you feel you need to then please do so but, do it knowing that an estimated 70% or more of your ads may never be seen.

 
 

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